F-LIGHT ON SOCIAL MEDIA: MORE THAN 30 THOUSAND VIEWS FOR TERNA

A unique event in which the Arnolfo Tower in Florence was light up with the SDGs for a month
  • 12/01/2018
F-light  on social media: more than 30 thousand views for Terna

An online hit for Terna, with more than 30 thousand views online for the initiative set up in collaboration with Global Compact Network Italia

Over 400 thousand visitors to Florence between 08 December 2017 and 07 January 2018 were able to enjoy FLIGHT, the Florence Light festival, which consisted of video-mapping, projections, light shows and installations in over 15 locations to light up monuments in the capital of Tuscany. This success was also reflected online with more than 30 thousand views on Terna’s social media pages, on top of the 60 thousand views on the website www.flightfirenze.it and more than 1,000 photographs posted on Instagram. Among the main attractions was the Arnolfo Tower onto which the top SDGs were projected, in collaboration with the UN project, Global Compact Network Italy.

“It is remarkably important for Terna to be in Florence,” commented Luca Torchia, Head of External Communication and Sustainability, “and it is a great opportunity to be in the area, to be close to citizens and bring about sustainability, which is one of the priorities of our strategic plan.” 

 

The tower of the town hall was lit up with the UN’s 17 global sustainable development goals, which every country in the world has committed to. In this case, the frontier is a “horizon of responsibility”: 2030, the year by which the objectives must be achieved. An end to poverty and hunger, halting climate change, reducing human impact on nature and guaranteeing peace and prosperity: with its gift of light, Florence hopes to inspire everybody to work hard for a brighter future. The initiative was promoted by Terna in collaboration with Global Compact Network Italia.

 

This year, the main theme of the event was the word “frontier”, to be understood as horizon and limit, both physically and conceptually. The festival put on scientific, cultural, social and geopolitical events, simultaneously elucidating new ideas and reminding us of everything in the past that is yet to be discovered and developed. The aim of the event was to encourage reflection on the UN’s 17 goals for 2030, which every nation on earth (including Italy) is committed to following, and which can be divided into three main macro-areas: ending extreme poverty, fighting inequality and injustice, and combating climate change. Terna, like other Italian companies, has taken steps to help reach these goals, this initiative included.